Clinical Patient Recruitment has expanded to Instagram
Instagram is the fastest growing social media site on the market. Its user base has grown to over 130 million active users per month. This application is not being utilized by most in the clinical trial realm because of how new the platform is. Many companies do not understand how to generate a following let alone have a campaign geared for clinical patient recruitment on this platform. One of the reasons for Instagram’s large success in generating a user base is because how engaging it is with the use of pictures and video. When the application first began to gain traction with a user base, the demographic was largely between the ages of 16-30 and still largely is. There has been a shift in users over the past year to an older generation of users as well. What is the significance of all this? This is an untapped market for clinical patient recruitment and companies that can use the engagement capabilities to their advantage are seeing great results in having an additional advertising platform.
Instagram is an excellent platform to educate the public about clinical trials and generate interest in clinical trial participation to those who may have never considered participating in a clinical trial before because of design on engagement that the application is built on. With the use of great visuals and short video, one can creatively advertise for different clinical trials and gain interests by other users. There is a much more in-depth way to actually have your advertisements that companies post be seen by the targeted patient population groups desired for each ad. Instagram categorizes posts based on hashtags. A great way to have your pictures seen by people you desire is to pick trending hashtags used by targeted populations to have your post auto populate in the categories. When this happens, the post will go into sections under that hashtag and one will be able to gain organic exposure. It is important for industry leaders to stay current with new technologies clinical patient recruitment and utilize these tools to their advantage.