COSTA MESA, Calif.,/Ireach-PRNewswire/–WCCT Global, a full-service CRO headquartered in Orange County, CA, will be presenting on the topic of patient recruitment at the upcoming MAGI East Conference in Boston, Massachusetts. The presentation will be delivered by WCCT’s Executive Vice President of Global Client Services and Marketing, on Tuesday, May 3rd at 1:45pm. Their presentation, entitled “Leveraging Digital Technologies for Patient Recruitment,” will explore the ways in which sponsors, CROs, and sites can all benefit from utilizing the insights available on digital platforms and through digital tools to create better and faster patient recruitment campaigns now and in the future.
In this presentation, WCCT’s IN-SITE™ Patient Recruitment Division will speak to their experiences in harnessing the power of digital tools to make important decisions regarding the creation, implementation, and evolution of patient recruitment campaigns across multiple therapeutic areas and various advertising channels. Additionally, IN-SITE™ will explore the prospect of using back-end data collected from campaigns to create a more user-friendly and patient-centric experience for those patients that are introduced to research programs through digital venues such as social media, search engines, blogs, and more. Furthermore, IN-SITE™ will introduce an easy-to-use technology that will allow CROs and sites to accomplish these goals, resulting in more successful patient recruitment initiatives in the future.
WCCT and the IN-SITE™ division are passionate about this topic. When asked for the rationale behind starting this conversation, Mr. van Nostrand replied: “It is clear that traditional approaches to patient recruitment are just not working. With many sites still failing to enroll subjects, and timelines for trials being constantly extended, this is a real issue that needs to be addressed on a global level. CROs and sites have to start thinking about recruiting creatively in the digital age. We all need to have access to tools which allow us to make better decisions in real time. Additionally, it is imperative that when designing recruitment campaigns, that we all strive to be as patient-centric as possible, responding to the needs of potential study volunteers at all stages of a clinical program, from contact to consent.”